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An Era of Messenger-Based Apps is Coming: Here are the Prerequisites

Are you a mobile-only internet user? Doesn’t matter whether you are or you are not, this article will make you raise an eyebrow. We are now standing on the verge of a new era of messengers, where apps win the rivalry with browsers and make them be forgotten for good. Today we’ll shed some light on this internet service paradigm. Let’s get it started.

Imagine:  you’ve noticed a Facebook push notification on your lock screen. How will you read it? One hundred percent, you’ll swipe it right or left, whichever your smartphone requires, and thus you will be redirected to the Facebook app. Feels flexible, super user-friendly and quick, doesn’t it? Undoubtedly, it does.

Who on Earth would better open Safari, Chrome or Opera to visit Facebook? That raises another question: why do we need those browsers if apps are so convenient?

Initially, browsers were designed to help users surf the net through visiting different websites. The painful reality for the browsers’ developers is that the picky internet community seeks for unification and simplicity, which could not fully be provided by browsers. Moreover, today, the owners of these websites offer their own applications which allow for better interaction in a one-click manner.

Enough rhetoric here. Let’s turn to the facts.  According to the Statista analysis, in 2017 the total app downloads number reached a figure of 197 billion. According to a projection, by 2021 the level will jump to a stunning 352 billion. 

And those statistics come with no surprise. While a mobile app means brevity and convenience for a user, companies also benefit from launching their own applications. As of now, having a mobile app is stereotypically considered as a part of company’s credibility. You should agree that transacting and sharing sensitive information via apps seem more secure than via websites. Plus, those under- or over-optimised mobile websites do not inspire the confidence. Choppy animations and over-designed layouts make things even worse.

Another principal preeminence of mobile apps is a greater users’ retention. People become addicted to apps quicker than to websites. You’d think: “God, there are only two more clicks to carry out when using browser”. Nevertheless, these two clicks matter. Try to delete your Facebook or Telegram app and use them only through the browser. How long do you think that’s going to last?

Those advantages mentioned above are only a tip of the iceberg. How about push notifications? That’s the vital thing that helps company show up. And we haven’t even mentioned yet an availability of the offline access.  You can easily use apps for reading articles, listening to podcasts, or browsing old texts with your friends, while you are not even be able to open the website.

The CEO of the cross-messenger platform Chatex Michael Ross-Johnson believes that messenger-based applications have some more benefits to offer:

“Another key option of an application is customisation. While website looks the same for everyone, mobile app is something you can customise. You can choose your favourite colour scheme, shapes, wallpapers, etc. Here, in the customer service industry, individual approach plays a main role, and mobile app hence serves as a key pillar”   

Judging upon all the above, we can easily conclude that browsers are steadily losing ground to mobile applications. However, it can’t be said that we won’t need them in the future at all. They still act as a ‘front door’ for those companies, which, by virtue of their financial or skill fragilities, can only offer the mobile version, but not the app. Time will tell when the hegemony of apps will occur. Absolutely, all the prerequisites are already here.


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